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A History Lesson in Cannabis

April 20. 4/20. Four Twenty.

 

 

What was once  a secret code has evolved into the universally recognized national holiday for both experienced and budding cannabis enthusiasts alike. Every year on April 20th people around the world gather to enjoy cannabis; some in small groups, others with tens of thousands of their closest friends. Four twenty is a day for everyone as they come together to celebrate this amazing plant. Some choose to relax and bask in a collective of positive energy, while others take an active political role and work to end the stigmas attached to stoner culture. It’s important to note that these groups are not mutually exclusive. In California, all of their efforts helped push legalization forward. 

 

 

There are a few different theories behind the origins of 420. One of our favourites comes from right here in California, in Marin County, 1971, to be specific. A group of teenagers known as the “Waldos” claim that they started the 420 ritual. Every day at exactly 4:20 p.m. they would meet to smoke weed together. According to a Time article, the friends met at 4:20 p.m. because their high school let out at 3:00 p.m. and they had sports practice right after school. We can’t help but feel a little nostalgic when we think about the Waldos and their sneaking off to a secluded, quiet spot in nature to enjoy cannabis with their friends.   

 

 

Another commonly held theory behind 420 is that there are 420 active components in cannabis. However, this myth was debunked by the Dutch Association for Legal Cannabis and Its Constituents as Medicine who identified over 500 active ingredients in the cannabis plant, many of which are common to other plant species. What makes cannabis unique from any other plant is its cannabinoids. Over 70 cannabinoids have been identified so far! The two most common cannabinoids are tetrahydrocannabinol (THC) and cannabidiol (CBD).

 

 

The first possible mention of 420 dates back to 1939. In the Walls of Eryx is a short story written by H.P. Lovecraft and Kenneth Sterling which makes mention of “curious mirage-plants” that cause the narrator to describe a physical and mental state of euphoria around 4:20 p.m. Read the excerpt from the story below. Do you recognize the feeling?  

 

 

“The outlines of everything shimmered rhythmically, and bright points of light appeared and danced in the same slow, steady tempo. After that the temperature seemed to fluctuate in unison with a peculiar rhythmic drumming. The whole universe seemed to be throbbing in deep, regular pulsations that filled every corner of space and flowed through my body and mind alike. I lost all sense of equilibrium and staggered dizzily, nor did it change things in the least when I shut my eyes and covered my ears with my hands. However, my mind was still clear, and in a very few minutes I realized what had happened.”

 

 

The evolution of 420 has been an interesting one, to say the least. The roots of the 420 movement stem from the counterculture era of the 1970s, which has a strong base in Berkeley. We can’t celebrate 420 without paying respect to the hippies and activists who protested and fought for our right to enjoy cannabis freely. Without them, California would never have passed medicinal-use in 1996 and adult-use on January 1 of this year!

 

 

We’ve previously looked at cannabis and its progression in to mainstream society. One of the greatest indicators of this progress are cannabis events like the High Time’s Cannabis Cup. This event is happening this weekend in San Bernandino. There will be close to 40,000 attendees; notable musicians such as Nas, Raekwon, and Rick Ross will be performing; and, there will be a wide variety of advocates and professionals there to educate and inform consumers.

 

 

Yes, the times certainly have changed. But, what continues to remain, and always will, is the simple fact that cannabis is meant to bring people together. Members of our community have always sought to connect and share the benefits of this beautiful plant with others, and we will continue to do so. No matter how you decide to take part in 420 festivities this Friday, whether with the close group of friends that you’ve been partaking with since bell-bottoms and feathered hair were in-style, or with thousands of people from around the world, enjoy, have fun, be safe, and know that we thank you for being a part of this community that means so much to us.

 

 

 

Thank you for taking the time to read our post. To find out more about our low-dose, high-quality edibles click here. Never miss out on 3Leaf news and exciting announcements, including where you can find 3Leaf products. Be sure to join our newsletter, and follow us on Instagram and Facebook.

4.20 Celebrations With 3Leaf

It’s the most wonderful time of the year! The days are warming up and the nights are getting longer. Festival season is upon us. And, above all else, it’s almost 4/20!

 

Every year on April 20 at 4:20 p.m. people partake in their favorite method of cannabis consumption with friends, family, and fellow cannabis enthusiasts around the world. It’s a global movement where people are able to celebrate its power to make us comfortable with ourselves and in our surroundings; to calm our nerves and curb our anxieties; to help with our ailments and help manage our pain; to allow us to find peace and stillness; to motivate us to get up and go; and, in our opinion, to make life that much more enjoyable and pleasant. 4/20 also acts as a platform for moving cannabis further into mainstream society. Our community is active across all of California and around the world to increase awareness, to educate, and to celebrate the progress that has been made so far. Whether you come out to celebrate this beautiful plant or to promote the cannabis movement, know that we are with you.

 

Just like any other year, we will join our amazing friends in the cannabis community for epic all-day celebrations. But, this year’s 4/20 will be a bit different. It’s our first year celebrating with  the 3Leaf team! It’s also the first year where both medicinal and adult-use are legal in the State of California! There is so much to celebrate this year, and we would love for you to join us for the festivities!

 

You can find our team across California celebrating with many of our wonderful retail partners. There will be in-store deals at each location all day, and we’ll be handing out 3Leaf swag and non-infused samples. Come by, say hi, ask any questions you might have about our edibles or cannabis in general, and at many locations, enter in to win some cool prizes from these dispensaries:

 

 

Southern California

 

The Rose Collective – Venice Beach

The Pottery – Los Angeles

Blum – Santa Ana

People’s OC – Santa Ana

Apothekare – San Diego

 

 

Northern California

 

CBCB – Berkeley

Phytologie – Oakland

Harvest on Geary – San Francisco

Harvest off Mission – San Francisco

 

 

 

We’ve also proudly partnered with Cannabliss Retreats for their beautiful 4/20 event in Malibu. This retreat goes from April 16-22, with 4/20 celebrations that include gourmet cannabis infused meals with flower pairing and cannabis influenced yoga and meditation experiences. You will also be able to enjoy beautiful hikes with stunning views, or partake in a relaxing session of acupuncture, massage, or energy healing.

 

 

 

 

Whether you’re in Berkeley, Malibu, Oakland, Orange County, or anywhere else in beautiful California, we would love to connect with you! Because, after all, isn’t that what cannabis is all about?

 

 

Thank you for taking the time to read our post. To find out more about our low-dose, high-quality edibles click here. Never miss out on 3Leaf news and exciting announcements, including where you can find 3Leaf products. Be sure to join our newsletter, and follow us on Instagram and Facebook.

A major milestone for 3Leaf

3Leaf hit a major milestone recently. We are now available in over 50 retail stores across California! It’s exciting to see our black and gold jars on shelves in Los Angeles, San Francisco, Berkeley, San Diego and more recently Palm Springs and Santa Cruz.

 

The best part of this is that we are able to connect directly with so many of you; the new and experienced consumers in the cannabis community. Hearing from you through comments on our Instagram and Facebook pages, or meeting you in person at our in-store demos is one of the best parts of growing as a company. Listening to how you include cannabis in your life continues to inspire us to create quality and trustworthy products for you, and motivates us to push this industry forward. We know of the amazing benefits of cannabis, and we want to help create awareness amongst as many people as possible. Because of you, we work to develop and offer people in California safe and healthy products. So, please keep the conversation going!

 

Staying connected with consumers is very important to us. One of the ways we do this is through in-store demos at dispensaries across California. We are in a store almost daily. We’ll let you know where we’ll be on our Instagram story. Stop by and say hi, learn about edibles and cannabis in general, try some non-infused samples of our quinoa granola bites and coconut oatmeal cookies, and let us know what you think! You may also have a chance to win some 3Leaf swag!

 

We would not be able to connect with those who enjoy cannabis recreationally, or who need it for medical purposes, without our amazing retail partners. With their support and commitment to 3Leaf, our products reach you. So, a big THANK YOU to all of the shop owners, buyers, managers and budtenders who took a chance and believed in us. We look forward to a long and meaningful relationship with each of you.  

 

Thank you for taking the time to read our post. To find out more about our low-dose, high-quality edibles click here. Never miss out on 3Leaf news and exciting announcements, including where you can find 3Leaf products. Be sure to join our newsletter, and follow us on Instagram and Facebook.

The New Mainstream of Cannabis Culture

The West Coast and Colorado are regarded as pioneers in bringing cannabis in to the mainstream. Californians have  maintained a long-standing liberal stance on the use of cannabis. These views were adopted by many long before the legalization of medical cannabis in 1996. People in the industry have worked tirelessly, and often with the risk of legal persecution, to develop and make various forms of cannabis products available to the public. Legalization of adult-use has helped bring cannabis to the forefront as novices, people who previously quietly enjoyed cannabis products, and experienced users now all openly discuss and share information about cannabis. Dialogue is becoming more common in mainstream media; legitimate and legal access to product has become simpler and more open; and, more and more experienced business people are pursuing opportunities in the industry and bring with them more traditional business approaches and practices to the industry.

 

One  specific testament to cannabis’s cultural shift is the evolution of dispensaries. What used to be a non-descript and questionable “shop”  is now a professionally run retail store, in regards to appearance, operations, and the consumer’s shopping experience. There still remains the classic dispensaries that are long standing staples of communities across California, and then there are dispensaries such as MedMen. All seven of their California locations have knowledgeable staff ready to help consumers.  The myriad of options available can be viewed on their shelves or on one of their in-store tablets. These in-store shopping options appeal to consumers who are comfortable with technology as well as those who prefer a human and more personal shopping experience.  

 

Photo from LA Weekly of MedMen West Hollywood

 

Legal cannabis sales are expected to hit $3.7 billion by the end of 2018, and are estimated to increase to $5.1 billion in 2019, according to BDS Analytics. Consumers can choose their preferred and most convenient method of shopping: at a retail location, or by way of online  delivery services. Both adult-use and medicinal cannabis products are openly accessible and Californians are responding well to it.

 

Cannabis is becoming more prevalent in the educational institutions of America. No, we aren’t talking about students enjoying products in their dorm rooms; colleges are introducing bona-fide programs with a focus on cannabis. Some of the newly introductions to the curriculum include research program on cultivation, extraction methods and the impact of usage. There are also commercial programs exploring the business and commercialization side of the industry. The University of California, Irvine is developing a research center to investigate the medical potential of cannabis, as well as its impacts on the environment, and its relationship to business and popular culture.

 

We are seeing a significant shift of cannabis towards the mainstream with the new wave of cannabis consumers. Research shows that cannabis is gaining in popularity amongst various groups and communities.

 

Parents commonly use cannabis to help with the stresses of raising  children. An Eaze.com survey of 10,000 cannabis consumers shows that one in five respondents are parents. Athletes are also coming to the forefront of cannabis advocacy. Cannabis can relieve pain and assist in muscle recovery, so it’s not surprising to see athletes turning to it as a healthy alternative to pain medication. As of January 2018 CBD is no longer prohibited by the World Anti-Doping Agency, and this speaks to a major cultural shift as healthier active communities are coming to accept cannabis products.

 

Pioneers in California have been fighting for decades to de-stigmatize cannabis and have society accept the genuine and undeniable benefits of its use. It’s heartening to all in the industry to see that cannabis has made the strides that it has as it continues to evolve beyond it’s classic cultural image, and in to the mainstream.

 

Thank you for taking the time to read our post. To find out more about our low-dose, high-quality edibles click here. Never miss out on 3Leaf news and exciting announcements, including where you can find 3Leaf products. Be sure to join our newsletter, and follow us on Instagram and Facebook.

3Leaf x Cannaly: 2018 Cannabis Consumer Insights and Retail Trends

We teamed up with Cannaly to bring you this post on the latest market insights from California’s cannabis community. 

 

 

We are now into the third month of legal adult-use of cannabis in California, and recreational users have been flocking to licensed dispensaries across the State. Based on conversations with consumers, retailers, and manufacturers we have identified some emerging trends that are worth noting.

 

 

New consumers are looking for a way to incorporate cannabis into their daily lives. People are commonly turning to cannabis to help them sleep, to manage anxiety, and as a means of relaxation. Many see cannabis as an alternative to consuming alcohol, or at least as a way to reduce their consumption levels. They are also turning to cannabis with the hope of reducing their dependence on prescription medication.   

 

 

Retailers indicate that new consumers are spending considerable time in-store speaking with their staff and other consumers. A main priority for new consumers is to have a clear understanding of the different types of cannabis products and what they should expect from the experience.

 

 

Some consumers are investigating different strains of cannabis and becoming educated on their varying effects, to help decide how best to incorporate those products into their routine.

 

 

Experienced users are familiar with the benefits of cannabis and continue to shop for products they know well. They reminisce about the days of higher-dosed servings in edibles, before California regulations limited dosage to 10 mgs of THC per serving and 100 mg of THC per container.

 

 

Many experienced users shared stories of negative experiences with edibles related to excessive dosing or poor taste. As a result, this group of consumers shows strong interest in the new low-dosed options because they offer a safe way to try the latest products on the market.

 

 

New consumers are taking a careful and healthy approach to trying new forms of cannabis. Interest in flower products has declined, as consumers are reluctant to smoke. Tied to this is a noted increase in sales of concentrates and vaporizers.

 

 

Low-dosed edibles are popular amongst those who are new to cannabis as well as those who previously tried edibles but didn’t have a pleasant experience. The recommended approach to  edibles is to start with a low dose and consume slowly, as the body metabolizes cannabis differently when it is ingested orally. New users appreciate any guidance provided by trusted, knowledgeable sources and commonly turn to retailers and their teams for help.

 

 

3Leaf is now available through Cannaly’s website. To find out more about our low-dose, high-quality edibles click here. Never miss out on 3Leaf news and exciting announcements, including where you can find 3Leaf products. Be sure to join our newsletter, and follow us on Instagram and Facebook. Thank you for reading! 

How do Californians enjoy the benefits of cannabis?

California has seen just over a month of legalized adult-use, and trends have begun to emerge on how communities across the Golden State enjoy cannabis. A variety of  analytics on these trends have been compiled, some of which may surprise you.

 

Cannabis makes you social

 

Cannabis can help you connect with others by making it more comfortable to interact in social situations. The cannabis culture is largely rooted in sharing and socializing, according to Darren Roberts, the co-founder of High There!, a social media app that connects people with similar interests within the cannabis community. In an interview with Patrick May of The Cannifornian, Roberts said that “Chat” is the most commonly selected activity amongst app users. However, many prefer to pair cannabis and socializing in their home rather than in a busy public setting, according to data from High There!. Having a games night with friends, or watching a film with your partner are just some of the ways that you can enjoy cannabis without having to leave the comforts of your home.

 

California cannabis users are active!

 

“Food” and “Music” were the two of the most popular activities overall, but, “after that, Californians like to get out and enjoy their state’s exceptional outdoor opportunities. And if they’re not having a bonfire on the beach, they’re catching a movie,” said Roberts. In Irvine specifically, 77 per cent said they enjoy engaging in outdoor activities after consuming cannabis, which isn’t surprising because there are so many beautiful beaches and scenic trails in such a close proximity.

 

As mentioned above, many Californians prefer to stay away from public spaces when they consume cannabis. This may be attributed to some lingering stigma associated with smoking or using a vaporizer. If you want to enjoy the benefits of cannabis without worrying about what others might think about you, edibles provide a safe and effective way to enjoy discreetly; moreover, edibles provide a delicious way to consume cannabis, and there’s no need to worry about any additional harmful effects.

 

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